FMI at ASCO 2019

CLINICAL OUTCOMES THROUGH PATIENT CASES

The American Society of Clinical Oncology Annual Conference is the largest conference that Foundation Medicine attends every year. Our concept for the exhibit in 2019 was to create a science museum experience so that attendees could discover the company’s clinical outcomes through four unique patient cases. Cases were exhibited in pillars each with printed graphics, animations, and interactive physical artifacts to engage visitors in the same way one would at a scientific museum.

Design lead: Hayley Higgs, Creative direction: Katie Noyes, Booth rendering, print & build: Access TCA, Inc., Animation + artifact design & fabrication: BlackMath