DESIGNER + CREATIVE
DESIGNER + CREATIVE
THE PATIENT JOURNEY
Our concept for FMI’s exhibit at the American Society for Clinical Oncology annal conference in 2018 was to create an art gallery experience to portray The Patient Journey. The booth was designed like a gallery exhibit of patients, curated with defined paths according to two patient journeys: a missed opportunity, and the golden path. The experience guided visitors through the booth and engaged them in following one or both patient stories, culminating in a gallery tunnel of portraiture representing all the players in any given patient’s cancer journey.
Graphic Design USA contest winner: 2018 Health + Wellness Design Awards
Design lead: Hayley Higgs, Creative direction: Katie Noyes, Booth rendering, print & build: Access TCA, Inc.
Data visualization and poster design for booth seating area: meant to illustrate the significance of TMB (tumor mutational burden) and MSI (microsatellite instability), and also to display data for clinically relevant results regarding 5 main cancer indications.